past activity  --+
  real-time      --+-->  [ PERSONALIZE ]  -->  convert
  predictive     --+

Insider

Web personalizations that convert — and the research-backed Social Proof module behind them.

Joy Sengupta

Insider · Web · Growth marketing

Personalization at scale

How Insider combined past activity, real-time triggers, and predictive insight to tailor web experiences for global brands. — content coming.

The Social Proof module

Six research-backed persuasion patterns, from real-time stats to trust badges, grounded in Yelp / Nielsen / VWO data. — content coming.

What it moved

Conversion impact and where it shipped. — metrics to add.